![Criddle's Recipes and Health Hints ; booklet issued by W. E. Criddle & Son, Ltd., Liverpool 1 : nd [c.1935] : cover | by mikeyashworth](http://live.staticflickr.com/65535/53140818250_113c52b5fe.jpg)
Criddle's Recipes and Health Hints ; booklet issued by W. E. Criddle & Son, Ltd., Liverpool 1 : nd [c.1935] : cover
An interesting little booklet of recipes and 'health hints' issued by the Liverpool company of W.E Criddle probably around 1935. Like many such booklets this is likely to have been produced as promotional materials; either posted out (sometime by collecting 'coupons') or handed at out exhibitions, fares, etc. As well as recipes for the usual array of sweets and puddings that use treacle and golden syrup as an ingredient Criddle's made great claims for both products as a 'health food'! For 'flu, colds or constipation - take treacle. "If you wish to be healthy and wise, take Criddle's Black Treacle as soon as you rise." That's what it says on the can so ...
W.E. Criddle and Sons had a complex history and appear to have been formed during the late 19th Century on Merseyside, a locality that saw much trading in raw sugar products through its ports. In 1898 Criddle's appear to have entered a partnership with the larger and older Billington's, also based in Liverpool. By 1903 as well as refined products Criddle's name was associated with a brand of cattle cake made by the Billington's concern. In later years the production of the refined syrups and treacle were in Sefton and by the 1930s the brand appears to have been associated with the United Molasses group; suffice to say that this concern was in time sold to Tate & Lyle in 1938. When the company became part of the wider Molasses Group in the 1930s the Criddle family sold their shares and, locally, are famous for the philanthropic construction of houses at Merton Village, known locally as Criddle's Houses.
The cake feed & milling arm of the Criddle's branch stayed with Billington's who have themselves become major players in the business. As part of later arrangments Criddle's became a separate concern supplying raw materials and this company is still in business in Liverpool. The name is famously commemorated on one of the Criddle's steam Sentinel lorries that has survived and is now in the National Collection at Merseyside Museums.
Criddle's Recipes and Health Hints ; booklet issued by W. E. Criddle & Son, Ltd., Liverpool 1 : nd [c.1935] : cover
An interesting little booklet of recipes and 'health hints' issued by the Liverpool company of W.E Criddle probably around 1935. Like many such booklets this is likely to have been produced as promotional materials; either posted out (sometime by collecting 'coupons') or handed at out exhibitions, fares, etc. As well as recipes for the usual array of sweets and puddings that use treacle and golden syrup as an ingredient Criddle's made great claims for both products as a 'health food'! For 'flu, colds or constipation - take treacle. "If you wish to be healthy and wise, take Criddle's Black Treacle as soon as you rise." That's what it says on the can so ...
W.E. Criddle and Sons had a complex history and appear to have been formed during the late 19th Century on Merseyside, a locality that saw much trading in raw sugar products through its ports. In 1898 Criddle's appear to have entered a partnership with the larger and older Billington's, also based in Liverpool. By 1903 as well as refined products Criddle's name was associated with a brand of cattle cake made by the Billington's concern. In later years the production of the refined syrups and treacle were in Sefton and by the 1930s the brand appears to have been associated with the United Molasses group; suffice to say that this concern was in time sold to Tate & Lyle in 1938. When the company became part of the wider Molasses Group in the 1930s the Criddle family sold their shares and, locally, are famous for the philanthropic construction of houses at Merton Village, known locally as Criddle's Houses.
The cake feed & milling arm of the Criddle's branch stayed with Billington's who have themselves become major players in the business. As part of later arrangments Criddle's became a separate concern supplying raw materials and this company is still in business in Liverpool. The name is famously commemorated on one of the Criddle's steam Sentinel lorries that has survived and is now in the National Collection at Merseyside Museums.