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Price List from Crawford's Biscuits catalogue 1936 : William Crawford & Sons Ltd., Edinburgh, Liverpool and London : 1936 : pages 14 and 15

A page from the Crawford's 1936 price list that forms part of a fine fold out desk calendar and desk blotter that the company issued on an annual basis during the inter-war years. The left hand fold contains a well printed colour catalogue showing 28 pages of their biscuit range both pre-packed and loose for sale by weight. These pages show part of the range of pre-packed biscuits in "Keepcrisp' airtight packaging - airtight paper based packaging, at the start of cellophane sheet wrappings, was an important step forward in allowing the display and sale of biscuits.

 

The pages show a mix of mostly sweet biscuits, along with some savouries, and includes some of the brands, including City, Rover and Everytime Assorted, that were also sold loose. Whereas Rich Tea biscuits are still available the exotic sounding Tri-Fruit Pufflets sadly are not! The list also gives recommended retail prices in shillings and pence.

 

William Crawford & Sons were a well-known biscuit manufacturer's and national brand who in 1856 had acquired a bakery in Leith; the 1813 establishment date they always quoted refers to the original opening of a bakers of ships biscuits that formed the original concern. The company grew and when their new and highly mechanised plant in Liverpool opened in 1897 they were amongst the biggest biscuit makers in the UK. They would, in 1960, be acquired by United Biscuits and the brand is still available.

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Uploaded on February 8, 2023