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"Enschede - de nieuwe stad in t'oude land" : brochure issued by the VVV Enschede, c1935

A Dutch language brochure, folding out to form a town plan of Enschede, and that appears to have been issued by the local VVV Enschede - that, I think, was possibly a local, municipal publicity and tourist agency. The brochure is not dated but the style - and lack of TET tramway operations - makes c1935 feel right.

 

Enschede is one of the most eastern cities in the Netherlands, in the Province of Overijssel and part of the region of Twente. The town became rapidly industrialised in the late 19th and early 20th Centuries and grew accordingly. Eventually a more planned approach to development took place and, in 1935, the municipality expanded to annexe neighbouring Lonneker.

 

The covers of the brochure are rather fine, minimalist works of graphic design and obviously selling Enschede as a 'modern' city for trade, industry as well as for tourism. The cover claims this as "de nieuwe stad in t'oude land" - the new city in the old country - and shows old houses against a background of modern architecture and a factory chimney.

 

This includes an advert panel for the city's inland harbour, or docks, where the Zutphen - Enschede Canal terminates. The inner section includes a fine diagrammatic map of the N V Twentse Electrische Tramweg Maatschappij's bus network designed by "Vugt".

 

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Uploaded on September 1, 2022