Cadbury's Chocolate Biscuits - advert in Picture Post 11 February 1956
Picture Post - in its day a highly influential British magazine although by this date it was within a year of closure, a victim of several factors including a degree of editiorial instability with the owner attempting unsuccessfully to re-orientate the magazine and readership.
The back cover is a single page advert issued by the world famous Birmingham based chocolate and confectionery makers Cadbury's and is for their Chocolate Biscuit range, more specifically the half-pound packet that retailed for 2/- in old money (10p). Cadbury's had been making chocolate covered or coated biscuits since the 1890s but it doesn't appear to have been until post-WW1 years that they formed a significant part of the business. In 1986, some years after the merger with Schweppes, the beverages and foods division (that included biscuits and cakes) was hived off as Premier Foods who continue (I think) to manufacture and market "Cadbury's Biscuits".
Cadbury's Chocolate Biscuits - advert in Picture Post 11 February 1956
Picture Post - in its day a highly influential British magazine although by this date it was within a year of closure, a victim of several factors including a degree of editiorial instability with the owner attempting unsuccessfully to re-orientate the magazine and readership.
The back cover is a single page advert issued by the world famous Birmingham based chocolate and confectionery makers Cadbury's and is for their Chocolate Biscuit range, more specifically the half-pound packet that retailed for 2/- in old money (10p). Cadbury's had been making chocolate covered or coated biscuits since the 1890s but it doesn't appear to have been until post-WW1 years that they formed a significant part of the business. In 1986, some years after the merger with Schweppes, the beverages and foods division (that included biscuits and cakes) was hived off as Premier Foods who continue (I think) to manufacture and market "Cadbury's Biscuits".