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Send Greetings overseas by telegraph; Post Office Overseas Telegraphs; GPO leaflet, 1963, with artwork by Reginald Maddox.

By the early 1960s the decades long dominance of telegraphy would soon be over as telephony took over. This leaflet, issued by the GPO who at the time ran the UK's telecommunications industry, is a play on the undersea cables that carried the majority of such messages sent by telegram. The fish, message in mouth, deep in the sea is an image by Maddox. Designer and illustrator Ronald Maddox worked extensively for the Post Office and Royal Mail, designing stamps, stamp book covers, first day covers, presentation packs, posters and charts. After studying at London College of Printing and Graphic Art, and Regents Street Polytechnic School of Art, Ronald Maddox joined the RAF for National Service as a Designer/Artist in the Air Ministry Design Unit. He then worked as a freelance artist, designer, consultant and illustrator.

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Uploaded on February 16, 2019
Taken on February 16, 2019