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Eastern Counties Coach Touring Holidays 1960

Eastern Counties, like many other bus and coach operators, had a thriving holiday tour business in the post-war years before car ownership and cheaper air package travel ate into the market. This charming illustration shows an idyllic view of the scenery, service and clientele! The prices quoted are, like many other brochures of this period, moderately high and show the middle class market they hoped to appeal to. The company went into the National Bus Company fold at the end of the decade and then was privatised. The brochure is overstamped McIntosh, travel agents, 4 Ironmonger St - I suspect this is in Stamford.

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Uploaded on October 21, 2016
Taken on December 27, 2018