lumavine
Carnival & VBS postcard
Goal: To attract families in the neighborhood to the Carnival and VBS events.
Audience: Families with children (up to 10 years old for VBS), although this will be sent to all residents, and everyone is welcome at the carnival. The main neighborhood is an upper middle class suburb, with lots of highly educated young families.
Direction: The challenge was to promote these two events simultenously. The Carnival is sort of the kickoff to the VBS. The goal was to keep a unified look to the piece, and have a fun, and kid friendly message. The VBS logo is from the company who produced the materials, a bit modified by me. The Carnival logo is one I created for the same event last year, with a bit different color scheme and layout. The event was a big success last year, and the hope is that using the same look will get a positive response, especially since it is on the church property this year and not at the park like last year. That continuity is the thinking behind "3rd annual" as well. Also, the word "FREE" was not the main selling point as it has been in the past for these events. The thinking is that the audience may not respond as strongly to something that is free, especially if that suggests that it is low quality. It is a bit of a change, so we will see. The event will be free and it will say it is free on the other side, just not as the headline. Comments about that are welcome.
Project: Postcard mailing (8.5 x 5.5 inches), and general branding for Carnival & VBS event. The other side of the postcard will have more details.
Other important info: I am very rushed on this project, so I wanted to get this concept up quick for feedback. I know there are some refinements to the execution that really need attention, but I am mainly looking for feedback on the concept and how this communicates at this point. Thanks!
Carnival & VBS postcard
Goal: To attract families in the neighborhood to the Carnival and VBS events.
Audience: Families with children (up to 10 years old for VBS), although this will be sent to all residents, and everyone is welcome at the carnival. The main neighborhood is an upper middle class suburb, with lots of highly educated young families.
Direction: The challenge was to promote these two events simultenously. The Carnival is sort of the kickoff to the VBS. The goal was to keep a unified look to the piece, and have a fun, and kid friendly message. The VBS logo is from the company who produced the materials, a bit modified by me. The Carnival logo is one I created for the same event last year, with a bit different color scheme and layout. The event was a big success last year, and the hope is that using the same look will get a positive response, especially since it is on the church property this year and not at the park like last year. That continuity is the thinking behind "3rd annual" as well. Also, the word "FREE" was not the main selling point as it has been in the past for these events. The thinking is that the audience may not respond as strongly to something that is free, especially if that suggests that it is low quality. It is a bit of a change, so we will see. The event will be free and it will say it is free on the other side, just not as the headline. Comments about that are welcome.
Project: Postcard mailing (8.5 x 5.5 inches), and general branding for Carnival & VBS event. The other side of the postcard will have more details.
Other important info: I am very rushed on this project, so I wanted to get this concept up quick for feedback. I know there are some refinements to the execution that really need attention, but I am mainly looking for feedback on the concept and how this communicates at this point. Thanks!