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Levi Strauss 2009 Annual Report (back cover)

This annual report project was created in 2009, in Publication Design class.

 

I picked Levi Strauss and Co. because I thought it would be somewhat of a challenge to design an annual report for a company who really doesn't have a well defined image and have many different target markets for their products.

 

The spine of the book is covered in a real zipper from a pair of jeans, and the patch on the front is also real. This added some interesting look and feel to an annual report, which usually can seem boring and typical to the reader.

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Uploaded on March 1, 2010
Taken on January 25, 2010