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International No Shop Day -- thomas.matthews

[Excerpts from Do Good Design]

 

Temporary installation to draw media attention to the UK launch of International No Shop Day: shop posters were screenprinted over recycled billboards.The language of shopping – shop fronts, sales coupons, receipts, and shopping bags – forms a No Shop brand, turning consumerism on its head.

 

Dinner with Sophie Thomas of London’s thomas.matthews the night before she keynotes on sustainable design at a European design conference unearths two truths: we are both children of activists, and she is obsessed with waste. She was distracted by the huge expenditure of resources involved in flying to a conference. Sophie and Kristin Matthews founded their firm in 1998 to practice good design built on sustainable principles. Back then, the focus was still on Reduce, Recycle, Reuse; before the agenda got larger and the challenge more acute. Her mission is now to share their process: the designer as social change agent. In 2008, she invented a sustainability sideshow to run at the London Design Festival called “greengaged,” which can be attached to any design conference. [photo: courtesy thomas.matthews]

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Uploaded on December 12, 2008
Taken on November 4, 2008