Freelancer

During my time working as a freelancer with the Alltracks brand, I took on the responsibility of managing the creative department, where I developed a wide range of women's models, including knitwear, jeans, and plain fabrics. I also designed several men's models. In addition to my design work, I played a key role in guiding the designers, offering insights and expertise regarding prints, fabric choices, and development techniques to ensure the brand’s vision was consistently met.

 

My responsibilities extended beyond design, as I actively participated in marketing, board, and commercial meetings. In these meetings, I presented the latest collections to the commercial team, ensuring they were fully equipped with the knowledge to promote and sell the new pieces effectively. I was also involved in overseeing the entire process of pilot production and the showcasing of samples, as well as supervising photoshoots for lookbooks, advertising campaigns, and catalogs to ensure all visual content accurately represented the brand’s identity and style.

 

Done