Marc Van Rymenant
Many people without a grounding in behavioral user-research principles use bogus methodology
A lot of people are passionate about user experience and have turned their passion into their jobs.
They try to do their utmost to get their work done, every single day.
I use the term ‘try’ because most of the time these people haven’t taken the time to get familiar with the basics of human behaviour.
Moreover, they don’t work using a scientific method or the appropriate tools to analyze human behaviour.
Usability can be good and can be bad. But how can you tell the difference if you don’t have the necessary knowledge of the perceptive cognitive system or don’t work with the appropriate tools?
It reminds me of the Apple advertisement for the launch of the first Macintosh.
More info on www.simplifyinginterfaces.com
Many people without a grounding in behavioral user-research principles use bogus methodology
A lot of people are passionate about user experience and have turned their passion into their jobs.
They try to do their utmost to get their work done, every single day.
I use the term ‘try’ because most of the time these people haven’t taken the time to get familiar with the basics of human behaviour.
Moreover, they don’t work using a scientific method or the appropriate tools to analyze human behaviour.
Usability can be good and can be bad. But how can you tell the difference if you don’t have the necessary knowledge of the perceptive cognitive system or don’t work with the appropriate tools?
It reminds me of the Apple advertisement for the launch of the first Macintosh.
More info on www.simplifyinginterfaces.com