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IDEO's Bedsider Installation

Designers: Peter Antonelli, Kate Bingamen-Burt, Jef Cunningham, Mary Foyder, Mark Del Lima, Jenn Maer, HP Mendoza

Content Contributors: Arna Ionescu; Jesse Silver

Studio: IDEO (San Francisco & Palo Alto)

Clients: The National Campaign to Prevent Teen and Unplanned Pregnancy

Date Created: Approximately July, 2009

Dimensions: 1280x720

Media/Medium: Quicktime animations >> Format: QuickTime, H.264, 1280x720, 24fps

 

2 Big 2 Fit:

VO: Shelly Kim

Size: 24.3 MB

 

Chronic Problems:

VO: Mariana Lopez

Size: 47.1 MB

 

The Good, The Bad, & The Barren:

VO: Sara Payan

Size: 37.7 MB

 

How to prevent pregnancies in young women was the challenge IDEO was asked to address. Their solution was to create a funny, yet wise, system of support to ensure that nothing trips up prevention. Aside from these informative and light-hearted videos, the system also includes a guide, documentaries about birth control methods, as well as a system of reminders about clinic appointments, prescription refills, and when to pop the pill. “Bedsider says: Go out, have sex, be yourself—and choose when the time is right to have a baby.”

 

vimeo.com/user2391886 (check out some of the animations)

bedsider.org (site is in beta)

 

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Uploaded on September 7, 2010
Taken on September 1, 2010