rachaelms8
Advertisement for Fashion jobs in Cosmopolitan
This is a great example with many examples of very bad typography. The advertisement has several typefaces making it hard to focus when reading.
It has used way too many signals with various words in caps that aren't unnecessary titles. They used lower case and caps all throughout the advertisement making it very confusing to understand whats going on. They have also used bold, underline etc.
It has too much informational hierarchy and is over all to confusing to even bother reading as the picture and titles in caps suggest the article is about something different to what the lower case writing is about. Very bad case of typography over all!!
Advertisement for Fashion jobs in Cosmopolitan
This is a great example with many examples of very bad typography. The advertisement has several typefaces making it hard to focus when reading.
It has used way too many signals with various words in caps that aren't unnecessary titles. They used lower case and caps all throughout the advertisement making it very confusing to understand whats going on. They have also used bold, underline etc.
It has too much informational hierarchy and is over all to confusing to even bother reading as the picture and titles in caps suggest the article is about something different to what the lower case writing is about. Very bad case of typography over all!!