Sozodont Toothpaste, New York, NY
Ghost sign for Sozodont Toothpaste, "Cleans teeth clean, our only claim", seen on the side of a building at 43rd Street and Vanderbilt Avenue, across from Grand Central Terminal, New York, New York. This sign was exposed when the building next to it was torn down. The building with the ghost sign was itself was then torn down, so this sign is lost forever.
Sozodont was created in 1859 by a New Jersey druggist, Roswell van Buskirk, and took its name from two Greek words: sozo, to save, and dentia, “teeth.” It was offered as a powder that could be mixed with water to produce a paste, or was sold in toothpaste form, as on this ad. The manufacturuer, Hall & Ruckel, claimed it could clean and preserve the teeth and harden the gums, and Sozodont remained popular for over seventy years. After the 1920s, the brand fell out of favor because it yellowed teeth in many cases.
Sozodont Toothpaste, New York, NY
Ghost sign for Sozodont Toothpaste, "Cleans teeth clean, our only claim", seen on the side of a building at 43rd Street and Vanderbilt Avenue, across from Grand Central Terminal, New York, New York. This sign was exposed when the building next to it was torn down. The building with the ghost sign was itself was then torn down, so this sign is lost forever.
Sozodont was created in 1859 by a New Jersey druggist, Roswell van Buskirk, and took its name from two Greek words: sozo, to save, and dentia, “teeth.” It was offered as a powder that could be mixed with water to produce a paste, or was sold in toothpaste form, as on this ad. The manufacturuer, Hall & Ruckel, claimed it could clean and preserve the teeth and harden the gums, and Sozodont remained popular for over seventy years. After the 1920s, the brand fell out of favor because it yellowed teeth in many cases.