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Ghost Signs, St. Petersburg, FL

Restored ghost signs on a wall in St. Petersburg, Florida. The signs indicated the stores that once occupied the building. These included Ermatinger's exclusive hatters, Hayward's toy shop, and Wisteria Confectionary. The signs revealed when the building next door was torn down, and they were restored in September 2012 by the Hubert Rutland Sr. Family Trust. The sign was originally painted by the Lozo Brothers.

 

Ermatinger Hat Shop was one of two St. Pete Ermatinger stores. They sold the finest Ecuadorian and Panama hats. The family-run business started in 1842 in New York and moved to the 'Burg in 1910. Their renovating department was one of the most modern in Florida. In fact, H.L. Ermatinger Sr. was awarded $500 for writing the best scientific article on hat renovating in the country.

 

Hayward's Toy Shop opened on December 17th, 1921. They were known for carrying Mavis Candy and received new games every day. Locals frequented the shop for items such as noisemakers, party favors, Dennison Crepe paper costumes for New Year's and Jack-o-Lanterns for Halloween.

 

Wisteria Confectionary stayed open from 7am until midnight. The store hosted receptions, tea and card parties, club meetings and even weddings. They served hot chocolate with whipped cream, coffee, mousse, fruit sherbets, hot tea and wafers, fresh orange juice and Better Ice Cream (sold exclusively here). Wisteria changed locations in 1922, when they moved next door.

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Uploaded on August 26, 2014
Taken on September 6, 2013