Meiguoxing
Italian Pavilion at the Shanghai 2010 World Expo 上海世博会意大利馆 Padiglione Italiano all'Esposizione Universale di Shanghai
Italy Pavilion at the Shanghai 2010 World Expo
To Italians, “Shanghai” evokes memories of a childhood game known in the Anglophone world as “pick-up sticks.” It also serves as inspiration for the physical, conceptual and symbolic creation of this Italian pavilion at Shanghai Expo. It looks as if six flaming sticks were dropped on a 3,600 square meter ice cube, measuring 18 meters high, dividing the building into several sections. From the inside of each compartment, visitors experience one of the many different Italian cultures, including regional cuisines, wine, opera and fashion, while gazing through transparent cement walls that provide a glimpse into another, thereby forming a symbolic Italy. From an aerial perspective, the buildings resemble the topography of traditional Italian cities and Chinese urban centers with their short alleys and non-perpendicular streets.
Main exhibition and content
The Italian pavilion will host a main exhibition curated by the Trieannale di Milano Foundation on the ground floor and several other thematic and cultural exhibitions and events on the first floor with the involvement of Italian regions, cities, public institutions and the private sector.
The main exhibition will be divided into 5 rooms. The first room explores the theme of mobility: it will be brightly lit with steel walls and floors underlining the items on display. It will feature the works of 4 modern artists, and icons of 20th century Italy including a new hybrid Ferrari 599 HY-KERS and a classic Isotta Fraschini (the most luxurious car in history).
Room 2 focuses on Italian craftsmanship. Inside a glass walled workshop, master craftsmen will be at work. There will be restoration experts, tailors, silversmiths, violin makers and many more. Along the walls surrounding the workshop will be an exhibition of contemporary Italian design.
On the ceiling of room 3 there will be a satellite view of the Italian peninsula while on the ground, items of Italian manufacture relating to the expo theme will be scattered. These will include the “MOSE” project that protects Venice from tides, solar-powered cars and hybrid motorbikes. The 4th room is a room dedicated to food. Hanging from the ceiling will be a grain field, in the middle stands a centuries old olive tree and on the walls will be an enormous display of wine and pasta. Two large still-life paintings by a renowned 17th century painter Michelangelo Merisi da Caravaggio , "Basket of fruit" and "Boy with a basket of fruit", will also be on display.
The 5th and final room is the covered ‘piazza’, the heart of the pavilion. It will be the climax of the exhibition, celebrating Italian music, fashion and architecture. The room contains elements of a classic architectural masterpiece, one of its walls will showcase fashion samples, and a scenic installation will reproduce a symphony orchestra.
• Architects: M. Giampaolo Imbrighi. The firm Iodice of Aversa and in particular the architects Teresa Crescenzi, Antonello De Bonis, Cosimo Dominelli, Francesco Iodice, Giuseppe Iodici and Marcello Silvestre who collaborated with Architect Imbrighi in the design of the Pavilion + Permasteelisa Group.
• Surface: 7.800 square metres / 18 metres high
• Highlights: Architectonic and bioclimatic characteristics with transparent effects. Look inside for the Italian cars (Ferrari and the classic Isotta Fraschini) !
Padiglione Italiano all'Esposizione Universale di Shanghai 2010 - La “Città dell’uomo”
Progettato dall’architetto Giampaolo Imbrighi e dai suoi Associati, il padiglione illustra i valori culturali italiani senza dimenticare quelli del paese ospite, con un omaggio alla città di Shanghai e al famoso gioco che prende il suo nome.
Il disegno del padiglione presenta una pianta quadrata di 3.600 mq metri per un’altezza di 18 metri ed una divisione in più corpi di dimensioni diverse ed irregolari collegati da strutture-ponte in acciaio che lasciano intravedere i ballatoi di collegamento. Il progetto soddisfa sul piano strutturale l’esigenza di essere eventualmente smontato e ricostruito in dimensione ridotta in un’altra area della città.
Una "Città dell'Uomo" quindi dove i concetti di qualità della vita saranno modulati attraverso l'ingegneria e l'urbanistica sostenibile, le infrastrutture ecologiche, e l'architettura, il restauro e i progetti di welfare sociale; ma anche attraverso alcune punte di eccellenza nostrane come la cura del corpo, la moda, il cibo e la cultura, simboli del Made in Italy, ma soprattutto dell'Italian style of Life.
Il Padiglione è pensato come una “macchina” dal particolare funzionamento bioclimatico con l’obiettivo di un significativo risparmio energetico. Gli elementi fotovoltaici integrati nei vetri delle coperture esterne garantiranno un effetto schermante dalle radiazioni, mentre il progetto illuminotecnico dell’edificio mira non soltanto a scandire gli spazi, ma anche a favorire il risparmio di energia.
Lo Studio Iodice di Aversa e in particolare gli architetti Teresa Crescenzi, Antonello De Bonis, Cosimo Dominelli, Francesco Iodice, Giuseppe Iodice e Marcello Silvestre hanno collaborato con l'architetto Imbrighi al progetto.
上海世博会意大利馆
意大利馆的设计灵感来源于被意大利人称之为 “上海”的游戏，这个游戏其实就是上海小朋友玩的游戏棒. 由20个不规则、可自由组装的功能模块组合而成，代表意大利20个大区。整座展馆犹如 一座微型意大利城市，充满弄堂、庭院、小径、广场等意大利传统城市元素. 从整个外观看，意大利馆如同一个被分割的马赛克，也是可以组成多样的图案， 体现了不同地域多元文化、和谐共处的关系。
意大利馆不仅在设计上新颖别致，展馆还采用了具有透光性的“透明水泥”和具有自动清洁功能的“抗菌瓷 砖”等新型材料建造。入口采用了著名建筑师Andrea Palladio为维琴查奥林匹克歌剧院入口设计的拱门造型.
意大利奢侈品很多，这一点意大利馆也会有所体现，比如世界顶级的最新款法拉利跑车会在意大利馆里亮相，还有一些知名的时装、意大利的名画。米兰是国际时尚之都，意大利馆也汇聚了众多奢侈品牌的时装，在为期6个月的展览之当中，意大利馆会上演PRADA、阿玛尼、范思哲这样的世界著名 品牌的时装秀。
除了顶级奢侈品之外，意大利还会举办多场音乐会，包括意大利的盲人音乐歌唱家安德烈•波塞利也会在这里为大家演出。另外展馆里面还会有意大利文艺复兴时期 的著名画家米开朗基罗的两幅杰作——《水果篮》和《捧果篮的男孩》，这也是它们首次亮相中国。另外，意大利馆里还会有非常好的创新的科技成果展示，7月 15日到30日意大利馆将展示一系列的意大利创新竞赛的成果，包括可以吸收空气中烟尘的油漆以及新型的食品，还有一些市场上已有产品的优化升级版本，都会 在意大利展馆里面有所展示。
古罗马凯旋门“搬进馆”
透过门口的玻璃墙，老远就可以看到意大利馆入口处的古罗马凯旋门。在进门的第一个区域，一款 伊索塔弗拉西尼的黑色F1老爷车尽显尊贵，涂鸦风格的红色Fiat跑车也颇为夺人眼球。而布展者特意将另一款脱卸了底壳的绿色跑车斜置，利用地面玻璃反 射，将跑车的整个底部展现给参观者。
墙上的交响乐队
另一个重要展区可以概括为“教堂穹顶下的华服”。参观者可以看到，佛罗伦萨著名圣母百花大教 堂的“顶部”被四根彩柱高高托起。教堂顶的旁边耸立的三件大约是两人多高的男女礼服，它们“放大”了意大利高级成衣的上等制作 工艺。红色的女装晚礼服出自Versace的设计，而黑色的那件则是Dolce&Gabbana的，黑色的男士长大衣为 Zegna品牌。而这一展区的一侧墙上则是缩小了的男女礼服。另一面 墙上垂直展开的整个交响乐队的布局，据悉也是按同比例缩小制作的。交响乐队的展示融合了意大利的小提琴制作和高级服装制作工艺。除了以上这些展示，一楼展馆内还设立了一个透明的玻璃屋，里面展示的是菲拉格慕女鞋的制作工 艺。一楼的另一个区域中还安放了一株橄榄树。这个小展区的四周是有关橄榄用途的图片展示，例如橄榄油的制作等。
一人多高的超炫凉鞋
你见过的最巨型的意大利皮鞋有多大？在意大利馆，虽然玻璃的建筑外形不见得有多少特点，但橱 窗里摆着一只一人多高的凉鞋，让很多游客惊讶不已。这只松糕凉鞋是金色的带式鞋面，鞋跟呈现出不同颜色叠加的条纹，很炫。另外一只大 红色的高跟皮鞋也有一人多高，不管你是多么资深的“血拼狂”，当你看到意大利馆摆得里三圈外三圈的大牌皮鞋的时候，是不是都会被时尚的欲望击倒在地？
史上最豪华汽车
“这车现在还能开啊”，意大利馆展厅内一辆产自1923年的Isotta Fraschini汽车引人注目，这辆车由Emilio Castagna设计，价值超过500万美元，目前仍然能正常行驶，被尊为历史上最奢华的座驾。
世博会意大利馆 镇馆之宝
在世博会意大利馆众多珍贵展品中，文艺复兴艺术巨匠米开朗基罗•梅里西•达•卡拉瓦乔的绘画杰作《水果篮》与《捧果篮的男孩》无疑是镇馆之宝。米开朗基罗与达芬奇、拉斐尔并称“文艺复兴三杰”。此次展出的《水果篮》和《捧果篮的男孩》是他的早期作品，创作于1596年之前的《水果篮》 更被认为是世界上第一幅静物油画，艺术价值难以估量。这两幅画作展示出的强调明暗及写实特色的画法，被称为“卡拉瓦乔样式”，为那不勒斯、西班牙、荷兰等地的艺术发展带来深远的影响。这是米开朗基罗的作品首次在中国展出，而在此之前，这两幅作品还从未出过意大利国门。
Italian Pavilion at the Shanghai 2010 World Expo 上海世博会意大利馆 Padiglione Italiano all'Esposizione Universale di Shanghai
Italy Pavilion at the Shanghai 2010 World Expo
To Italians, “Shanghai” evokes memories of a childhood game known in the Anglophone world as “pick-up sticks.” It also serves as inspiration for the physical, conceptual and symbolic creation of this Italian pavilion at Shanghai Expo. It looks as if six flaming sticks were dropped on a 3,600 square meter ice cube, measuring 18 meters high, dividing the building into several sections. From the inside of each compartment, visitors experience one of the many different Italian cultures, including regional cuisines, wine, opera and fashion, while gazing through transparent cement walls that provide a glimpse into another, thereby forming a symbolic Italy. From an aerial perspective, the buildings resemble the topography of traditional Italian cities and Chinese urban centers with their short alleys and non-perpendicular streets.
Main exhibition and content
The Italian pavilion will host a main exhibition curated by the Trieannale di Milano Foundation on the ground floor and several other thematic and cultural exhibitions and events on the first floor with the involvement of Italian regions, cities, public institutions and the private sector.
The main exhibition will be divided into 5 rooms. The first room explores the theme of mobility: it will be brightly lit with steel walls and floors underlining the items on display. It will feature the works of 4 modern artists, and icons of 20th century Italy including a new hybrid Ferrari 599 HY-KERS and a classic Isotta Fraschini (the most luxurious car in history).
Room 2 focuses on Italian craftsmanship. Inside a glass walled workshop, master craftsmen will be at work. There will be restoration experts, tailors, silversmiths, violin makers and many more. Along the walls surrounding the workshop will be an exhibition of contemporary Italian design.
On the ceiling of room 3 there will be a satellite view of the Italian peninsula while on the ground, items of Italian manufacture relating to the expo theme will be scattered. These will include the “MOSE” project that protects Venice from tides, solar-powered cars and hybrid motorbikes. The 4th room is a room dedicated to food. Hanging from the ceiling will be a grain field, in the middle stands a centuries old olive tree and on the walls will be an enormous display of wine and pasta. Two large still-life paintings by a renowned 17th century painter Michelangelo Merisi da Caravaggio , "Basket of fruit" and "Boy with a basket of fruit", will also be on display.
The 5th and final room is the covered ‘piazza’, the heart of the pavilion. It will be the climax of the exhibition, celebrating Italian music, fashion and architecture. The room contains elements of a classic architectural masterpiece, one of its walls will showcase fashion samples, and a scenic installation will reproduce a symphony orchestra.
• Architects: M. Giampaolo Imbrighi. The firm Iodice of Aversa and in particular the architects Teresa Crescenzi, Antonello De Bonis, Cosimo Dominelli, Francesco Iodice, Giuseppe Iodici and Marcello Silvestre who collaborated with Architect Imbrighi in the design of the Pavilion + Permasteelisa Group.
• Surface: 7.800 square metres / 18 metres high
• Highlights: Architectonic and bioclimatic characteristics with transparent effects. Look inside for the Italian cars (Ferrari and the classic Isotta Fraschini) !
Padiglione Italiano all'Esposizione Universale di Shanghai 2010 - La “Città dell’uomo”
Progettato dall’architetto Giampaolo Imbrighi e dai suoi Associati, il padiglione illustra i valori culturali italiani senza dimenticare quelli del paese ospite, con un omaggio alla città di Shanghai e al famoso gioco che prende il suo nome.
Il disegno del padiglione presenta una pianta quadrata di 3.600 mq metri per un’altezza di 18 metri ed una divisione in più corpi di dimensioni diverse ed irregolari collegati da strutture-ponte in acciaio che lasciano intravedere i ballatoi di collegamento. Il progetto soddisfa sul piano strutturale l’esigenza di essere eventualmente smontato e ricostruito in dimensione ridotta in un’altra area della città.
Una "Città dell'Uomo" quindi dove i concetti di qualità della vita saranno modulati attraverso l'ingegneria e l'urbanistica sostenibile, le infrastrutture ecologiche, e l'architettura, il restauro e i progetti di welfare sociale; ma anche attraverso alcune punte di eccellenza nostrane come la cura del corpo, la moda, il cibo e la cultura, simboli del Made in Italy, ma soprattutto dell'Italian style of Life.
Il Padiglione è pensato come una “macchina” dal particolare funzionamento bioclimatico con l’obiettivo di un significativo risparmio energetico. Gli elementi fotovoltaici integrati nei vetri delle coperture esterne garantiranno un effetto schermante dalle radiazioni, mentre il progetto illuminotecnico dell’edificio mira non soltanto a scandire gli spazi, ma anche a favorire il risparmio di energia.
Lo Studio Iodice di Aversa e in particolare gli architetti Teresa Crescenzi, Antonello De Bonis, Cosimo Dominelli, Francesco Iodice, Giuseppe Iodice e Marcello Silvestre hanno collaborato con l'architetto Imbrighi al progetto.
上海世博会意大利馆
意大利馆的设计灵感来源于被意大利人称之为 “上海”的游戏，这个游戏其实就是上海小朋友玩的游戏棒. 由20个不规则、可自由组装的功能模块组合而成，代表意大利20个大区。整座展馆犹如 一座微型意大利城市，充满弄堂、庭院、小径、广场等意大利传统城市元素. 从整个外观看，意大利馆如同一个被分割的马赛克，也是可以组成多样的图案， 体现了不同地域多元文化、和谐共处的关系。
意大利馆不仅在设计上新颖别致，展馆还采用了具有透光性的“透明水泥”和具有自动清洁功能的“抗菌瓷 砖”等新型材料建造。入口采用了著名建筑师Andrea Palladio为维琴查奥林匹克歌剧院入口设计的拱门造型.
意大利奢侈品很多，这一点意大利馆也会有所体现，比如世界顶级的最新款法拉利跑车会在意大利馆里亮相，还有一些知名的时装、意大利的名画。米兰是国际时尚之都，意大利馆也汇聚了众多奢侈品牌的时装，在为期6个月的展览之当中，意大利馆会上演PRADA、阿玛尼、范思哲这样的世界著名 品牌的时装秀。
除了顶级奢侈品之外，意大利还会举办多场音乐会，包括意大利的盲人音乐歌唱家安德烈•波塞利也会在这里为大家演出。另外展馆里面还会有意大利文艺复兴时期 的著名画家米开朗基罗的两幅杰作——《水果篮》和《捧果篮的男孩》，这也是它们首次亮相中国。另外，意大利馆里还会有非常好的创新的科技成果展示，7月 15日到30日意大利馆将展示一系列的意大利创新竞赛的成果，包括可以吸收空气中烟尘的油漆以及新型的食品，还有一些市场上已有产品的优化升级版本，都会 在意大利展馆里面有所展示。
古罗马凯旋门“搬进馆”
透过门口的玻璃墙，老远就可以看到意大利馆入口处的古罗马凯旋门。在进门的第一个区域，一款 伊索塔弗拉西尼的黑色F1老爷车尽显尊贵，涂鸦风格的红色Fiat跑车也颇为夺人眼球。而布展者特意将另一款脱卸了底壳的绿色跑车斜置，利用地面玻璃反 射，将跑车的整个底部展现给参观者。
墙上的交响乐队
另一个重要展区可以概括为“教堂穹顶下的华服”。参观者可以看到，佛罗伦萨著名圣母百花大教 堂的“顶部”被四根彩柱高高托起。教堂顶的旁边耸立的三件大约是两人多高的男女礼服，它们“放大”了意大利高级成衣的上等制作 工艺。红色的女装晚礼服出自Versace的设计，而黑色的那件则是Dolce&Gabbana的，黑色的男士长大衣为 Zegna品牌。而这一展区的一侧墙上则是缩小了的男女礼服。另一面 墙上垂直展开的整个交响乐队的布局，据悉也是按同比例缩小制作的。交响乐队的展示融合了意大利的小提琴制作和高级服装制作工艺。除了以上这些展示，一楼展馆内还设立了一个透明的玻璃屋，里面展示的是菲拉格慕女鞋的制作工 艺。一楼的另一个区域中还安放了一株橄榄树。这个小展区的四周是有关橄榄用途的图片展示，例如橄榄油的制作等。
一人多高的超炫凉鞋
你见过的最巨型的意大利皮鞋有多大？在意大利馆，虽然玻璃的建筑外形不见得有多少特点，但橱 窗里摆着一只一人多高的凉鞋，让很多游客惊讶不已。这只松糕凉鞋是金色的带式鞋面，鞋跟呈现出不同颜色叠加的条纹，很炫。另外一只大 红色的高跟皮鞋也有一人多高，不管你是多么资深的“血拼狂”，当你看到意大利馆摆得里三圈外三圈的大牌皮鞋的时候，是不是都会被时尚的欲望击倒在地？
史上最豪华汽车
“这车现在还能开啊”，意大利馆展厅内一辆产自1923年的Isotta Fraschini汽车引人注目，这辆车由Emilio Castagna设计，价值超过500万美元，目前仍然能正常行驶，被尊为历史上最奢华的座驾。
世博会意大利馆 镇馆之宝
在世博会意大利馆众多珍贵展品中，文艺复兴艺术巨匠米开朗基罗•梅里西•达•卡拉瓦乔的绘画杰作《水果篮》与《捧果篮的男孩》无疑是镇馆之宝。米开朗基罗与达芬奇、拉斐尔并称“文艺复兴三杰”。此次展出的《水果篮》和《捧果篮的男孩》是他的早期作品，创作于1596年之前的《水果篮》 更被认为是世界上第一幅静物油画，艺术价值难以估量。这两幅画作展示出的强调明暗及写实特色的画法，被称为“卡拉瓦乔样式”，为那不勒斯、西班牙、荷兰等地的艺术发展带来深远的影响。这是米开朗基罗的作品首次在中国展出，而在此之前，这两幅作品还从未出过意大利国门。