Alki1
Dutch Graphic Design
Poster designed by Dick Elffers for the Technical University of Twente 1969.
I am not sure if this is an Elffers quote or from Henri Hillebrand, editor of graphic designers in europe/1, regarding Elffers.
"The personality of a designer is shown by the way he applies his own language, defined by himself, to a given function. This does not mean that his work must be derivative, for his attitude is different from that of a painter. However, it may be compared to that of a painter toward perspective -it is not merely a method of suggesting the third dimension but the enunciation of a spacial system. This does not of course mean that artistic sensitivity is excluded or that there is no difficulty about finding a personal language. But it is this difficulty that permits a creative artist to be more completely aware of the possibilities of his own language and by consequence to attain total liberty of expression in the final result."
Dutch Graphic Design
Poster designed by Dick Elffers for the Technical University of Twente 1969.
I am not sure if this is an Elffers quote or from Henri Hillebrand, editor of graphic designers in europe/1, regarding Elffers.
"The personality of a designer is shown by the way he applies his own language, defined by himself, to a given function. This does not mean that his work must be derivative, for his attitude is different from that of a painter. However, it may be compared to that of a painter toward perspective -it is not merely a method of suggesting the third dimension but the enunciation of a spacial system. This does not of course mean that artistic sensitivity is excluded or that there is no difficulty about finding a personal language. But it is this difficulty that permits a creative artist to be more completely aware of the possibilities of his own language and by consequence to attain total liberty of expression in the final result."