History Hungarian Graphic Design

Robert Bereny, Hungarian designer for an advertisement for mustard.

 

I may be wrong, but I think that the lettering is a European variant of Futura, a very popular type design by Paul Renner. Both of my Gebrauchsgraphik copies are set in a standard version of Futura and they are printed letterpress. I can run my hands lightly across the pages and feel the indent. It's hard to imagine a magazine being printed letterpress today.

Done