Back to photostream

French Art Nouveau Poster

Theophile-Alexandre Steinlen design 1896. His 305 by 228 centimeter (10 X 71/2 foot) poster printed in panels is one of the beginnings of ourdoor advertising in the style of contemporary illustration that eventually produced the huge billboards of the twentieth century. Steinlin's panel poster was commissioned by the Charles Verneau printing plant and was posted as an advertisement for the company on the streets of Paris.

 

Steinlen was a friend of Toulouse-Lautrec and they were both masters at drawing on the lithographic stone. I wonder how this was printed on a nineteenth century press, and what was the source of the letterforms. Cold type, hand drawn, or what.

3,768 views
5 faves
0 comments
Uploaded on September 18, 2006
Taken on September 18, 2006