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History Swiss Graphic Design
Designed by Cuno Amiet 1912. During the latter part of the nineteenth century, Switzerland, due to its mountainous terrain, difficult geography and a population who spoke four different languages, promoted country wide activities to help tie its citizens together with a sense of Swiss nationalism. A variety of Swiss government competitions and contests such as marksmanship skills required posters promoting the events throughout the country. (No television or radio in those days.)
It was out of this national effort supporting clear, visually attractive graphics that the Swiss contemporary design movement eventually devoloped.
History Swiss Graphic Design
Designed by Cuno Amiet 1912. During the latter part of the nineteenth century, Switzerland, due to its mountainous terrain, difficult geography and a population who spoke four different languages, promoted country wide activities to help tie its citizens together with a sense of Swiss nationalism. A variety of Swiss government competitions and contests such as marksmanship skills required posters promoting the events throughout the country. (No television or radio in those days.)
It was out of this national effort supporting clear, visually attractive graphics that the Swiss contemporary design movement eventually devoloped.