Back to photostream

American Graphic Design

A Paul Rand design for the Direction magazine cover 1940.

 

All of his work for Direction, an arts and culture magazine published by Marguerite Tjader Harris, was for a very low fee as long as he had total control over the design. Paul Rand felt that it was the only way that he could create work that defined his idea of what graphic design should be. I think he created all of the Direction covers from 1938 to 1945.

40,527 views
19 faves
10 comments
Uploaded on March 1, 2008