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Aagaaz Collection
Our festive collection Aagaaz is visually inspired from the silhouetted beauty of bare trees against a winter sky. The skeletal splendor of the winter landscape made of twisted bare branches and a maze of twigs is endlessly fascinating.
Most people may identify the bare trees with something lost but in reality they are a reminder of the natures life cycle.
It’s a reminder that the earth rotates on a daily cycle. It is a reminder that the only constant is change and t change is the sign of life. The sun sets to rise again and the annual cycle of spring, summer, fall and winter continues. Every end has a beginning and every beginning has an end.
The spirit of our festive collection lies in this beautiful dichotomy inherent in the idea of endings and beginnings, that every ending is a point of Aagaaz, a fresh beginning.
Aagaaz, a collection of relaxed, effortlessly elegant festive apparel, was conceptualised to support a women’s weaving cluster in Phulia, West Bengal. The handwoven textile created by these weavers is a blend of linen yarn in warp and zari yarn in west to imitate the raw textures of the branches of a bare tree. The modern minimalistic language of the fluid silhouettes puts the tender beauty, grace and raw elegance of this lightweight textile at the forefront of the collection.
Our in-house artisans have used this subtly shimmering canvas to illustrate dense forest sceneries of the bare winter trees, using a multitude of traditional surface embellishment techniques with antique neem zari and tilla dori. The motif of bare trees endeavours to capture the renewed spirit of endings heralding fresh beginnings and the serene comfort found in nature’s continuity.
Diwali is a festival of that heralds light and hope and new beginnings and depicts an end of darkness. Aagaaz is an ode to the spirit of this traditional festival and the nature’s cycles of life and rejuvenation.
Aagaaz Collection
Our festive collection Aagaaz is visually inspired from the silhouetted beauty of bare trees against a winter sky. The skeletal splendor of the winter landscape made of twisted bare branches and a maze of twigs is endlessly fascinating.
Most people may identify the bare trees with something lost but in reality they are a reminder of the natures life cycle.
It’s a reminder that the earth rotates on a daily cycle. It is a reminder that the only constant is change and t change is the sign of life. The sun sets to rise again and the annual cycle of spring, summer, fall and winter continues. Every end has a beginning and every beginning has an end.
The spirit of our festive collection lies in this beautiful dichotomy inherent in the idea of endings and beginnings, that every ending is a point of Aagaaz, a fresh beginning.
Aagaaz, a collection of relaxed, effortlessly elegant festive apparel, was conceptualised to support a women’s weaving cluster in Phulia, West Bengal. The handwoven textile created by these weavers is a blend of linen yarn in warp and zari yarn in west to imitate the raw textures of the branches of a bare tree. The modern minimalistic language of the fluid silhouettes puts the tender beauty, grace and raw elegance of this lightweight textile at the forefront of the collection.
Our in-house artisans have used this subtly shimmering canvas to illustrate dense forest sceneries of the bare winter trees, using a multitude of traditional surface embellishment techniques with antique neem zari and tilla dori. The motif of bare trees endeavours to capture the renewed spirit of endings heralding fresh beginnings and the serene comfort found in nature’s continuity.
Diwali is a festival of that heralds light and hope and new beginnings and depicts an end of darkness. Aagaaz is an ode to the spirit of this traditional festival and the nature’s cycles of life and rejuvenation.