Star Tea

The main goal of this project was to do a full rebrand so Star Tea would communicate with a younger audience. We were asked to do a full redesign for their iced tea range and their new flavor, pineapple & mint iced tea.

 

We gave the cans a vivid look that communicated it as a cool healthy brand. Along with other channels of communication, we reinforced Star Tea as refreshing and young brand, setting a natural profile for the iced tea.

 

The goal of this campaign was to entice people to try this healthy and thirst-quenching drink.

 

So, we took the campaign to the streets, targeting busy people going about their lives.

 

Check out more: www.artmakerz.net/portfolio/star-tea-packaging/

Done