23 June Session 5. Producing Data on Sustainable Tourism

The world today produces more data than ever before. Irrespective of who produces this data (National Statistical

Institutes, Ministries, private sector, etc.) or by what means (from survey-based, administrative or big data sources),

a statistical framework facilitates the production of trustworthy data that answer the questions at hand. It does so by

making most effective use of data that are already available, identifying data gaps, promoting coherence and consistency,

and helping to focus and prioritize resources for data collection. This session will explore the potential to use

various complementary data sources, particularly big data, for the measurement of sustainable tourism and propose

approaches to measurement when data are more limited.

Central paper: Tourism Statistics: Early Adopters of Big Data? presented by Mr. Christophe Demunter, Tourism

Statistics Section, European Commission (EUROSTAT).

Moderator: Mr. John Kester, Director of Statistics, Trends and Policy, UNWTO and Mr. Christophe Demunter,

Tourism Statistics Section, European Commission (EUROSTAT).

Panel with brief presentations:

• Ms. Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor and PATA Chairperson

• Mr. Rifa Rufiadi, Deputy Director for Tourism Statistics, Statistics Indonesia (BPS): “Tourism Statistics based on

Mobile Positioning Data”

• Ms. Ana Moniche and Ms. Inmaculada Gallego, Regional Government of Andalusia and NECsTouR: “Data on

Sustainable Tourism. The sub-national European Experience”

• Mr. Aki-Hiro Sato, Assistant Professor, Kyoto University

• Ms. Rochelle Turner, Research Director, WTTC

Done