The 1957 Sony (Tokyo Tsushin Kogyo) TR-63
The Sony TR-63. Sony's first consumer production Transistor radio sold in the US. The year was 1957--three years after the first production transistor radio (Regency TR-1) was introduced by the IDEA company located in Indiana. The Sony came in four colors, the black model is missing from this picture. Sony advertised the 63 as the world's smallest Transistor radio and The first shirt pocket radio---although it was bigger than most shirt pockets. These radios were made by the Tokyo Tsushin Kogyo company.
In 1946 (along with Masaru Ibuka who was operating an electronics store), Akio Morita co-founded the Tokyo Tsushin Kogyo company. Morita had visited the US and was enamored by the Transistor Radio.
In 1958, the company's name was changed to Sony.
The 1957 Sony (Tokyo Tsushin Kogyo) TR-63
The Sony TR-63. Sony's first consumer production Transistor radio sold in the US. The year was 1957--three years after the first production transistor radio (Regency TR-1) was introduced by the IDEA company located in Indiana. The Sony came in four colors, the black model is missing from this picture. Sony advertised the 63 as the world's smallest Transistor radio and The first shirt pocket radio---although it was bigger than most shirt pockets. These radios were made by the Tokyo Tsushin Kogyo company.
In 1946 (along with Masaru Ibuka who was operating an electronics store), Akio Morita co-founded the Tokyo Tsushin Kogyo company. Morita had visited the US and was enamored by the Transistor Radio.
In 1958, the company's name was changed to Sony.