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Storck Bicycle Ad

For any bicycling enthusiasts this ad will be running in upcoming additions of Bicycling magazine. Before the shoot I had no idea bikes could be so light...and expensive!

 

For the Advertising Photographer group: The client wanted to produce a dramatic scene loosely based on some imagery from my portfolio. They liked the idea of police helicopters seemingly chasing one of their bikes. The question was why? For the answer we thought what better reason than mangled frames from the competition. Visually, this was completed by adding in the stacked wall of twisted bikes and parts. They also provided a bit of a semi-circle further framing in the hero of the shot.

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Uploaded on February 6, 2009
Taken on November 5, 2008