The Instant Camera Guy
Polaroid The Button - With Matching Flash
With matching 'The Flash' electronic flash!
In the late 1970s, Polaroid began to manufacture plastic-bodied non-folding cameras for their SX-70 film, as an alternative to the more expensive folding SLR SX-70s. Numerous iterations of these “OneSteps” appeared through the early 80s, with slight design variations and features. “The Button” is one of those iterations.
Like the other rigid plastic SX-70 OneStep models, The Button had a single-element, fixed focus lens, an electronic shutter, programmed auto exposure and a socket for flashbars or electronic flash attachments. What makes The Button unique is its two-toned grey coloring and stylized “The Button” typeface.
This one is shown with the matching 'The Flash'' electronic flash. This flash, sold via J.C. Penny, allowed you to use the camera indoors or at night time without the need to buy the bulb style flash bars. The 'The Flash' flash was one incarnation of this style of flash, which appears to have been made in a third party factory in Hong Kong and rebranded to different retail stores.
Despite being a third party flash unit, the 'The Flash' is incredibly well made, and features a twin capacitor design, one for high power, and one for low power. From personal experience, it seems that these flash units appear to stand the test of time very well, assuming that the previous owner did not leave old, leaky batteries inside it (which can corrode the electronics inside). The twin capacitor design also means that if one capacitor dies, the flash will still continue to work on the other setting.
Polaroid The Button - With Matching Flash
With matching 'The Flash' electronic flash!
In the late 1970s, Polaroid began to manufacture plastic-bodied non-folding cameras for their SX-70 film, as an alternative to the more expensive folding SLR SX-70s. Numerous iterations of these “OneSteps” appeared through the early 80s, with slight design variations and features. “The Button” is one of those iterations.
Like the other rigid plastic SX-70 OneStep models, The Button had a single-element, fixed focus lens, an electronic shutter, programmed auto exposure and a socket for flashbars or electronic flash attachments. What makes The Button unique is its two-toned grey coloring and stylized “The Button” typeface.
This one is shown with the matching 'The Flash'' electronic flash. This flash, sold via J.C. Penny, allowed you to use the camera indoors or at night time without the need to buy the bulb style flash bars. The 'The Flash' flash was one incarnation of this style of flash, which appears to have been made in a third party factory in Hong Kong and rebranded to different retail stores.
Despite being a third party flash unit, the 'The Flash' is incredibly well made, and features a twin capacitor design, one for high power, and one for low power. From personal experience, it seems that these flash units appear to stand the test of time very well, assuming that the previous owner did not leave old, leaky batteries inside it (which can corrode the electronics inside). The twin capacitor design also means that if one capacitor dies, the flash will still continue to work on the other setting.