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M&M Candy Bag (2)

Forrest Mars, Sr., son of the founder of the Mars Company Frank C. Mars, invented the idea for the candy in the 1930s during the Spanish Civil War when he saw soldiers eating chocolate pellets with a hard shell of tempered chocolate surrounding the inside, preventing the candies from melting. Mars received a patent for his own process on March 3, 1941. Production began in 1941 in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey. When the company was originally founded it was M&M Limited. The two "M's" represent the names of Forrest E. Mars Sr., the founder of Newark Company and Bruce Murrie (son of Hershey's Chocolate president William F. R. Murrie) who had a 20 percent share in the product. The arrangement allowed the candies to be made with Hershey chocolate which had control of the rationed chocolate at the time.

 

The practicality of the candies during World War II caused an increase in production and its factory moved to bigger quarters at 200 North 12th Street in Newark, New Jersey where they remained until 1958 when it moved to a bigger factory at Hackettstown, New Jersey. During the war, the candies were exclusively sold to the military.

 

In the early 1950s, the Midwest Research Institute in Kansas City, Missouri, working for M&M's, perfected a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour. Peanut M&M's were introduced in 1954, but first appeared only in the color tan. When peanut M&M's made their debut, so did the tagline 'Melts in your mouth, not in your hand.' In 1960, M&M's added the yellow, red, and green colors.

 

History 1980-present

 

In 1980, M&M's were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia and the United Kingdom.

 

Although they were marketed and then withdrawn in the 1960s, in 1988, almond-centered M&M's hit stores again in limited release, with appearances only during Christmas and Easter times; they became a standard part of the product line in 1992.

 

Also in 1986, M&M's launched HOLIDAYS Chocolate Candies for Easter and Christmas, with the Easter candies having bunny, chick, and egg symbols on pastel-colored shells, and the Christmas candies having pine tree and candle symbols on red and green shells; with the latter also having a special Mint flavor. By 1993, the holiday symbols were replaced with the trademark "M".

 

In 1991, Peanut Butter M&M's were released. These candies have peanut butter inside the chocolate center and the same color scheme as the other brands.

 

In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags.

 

In 1999, Crispy M&M's were released. They were slightly larger than the milk chocolate variety and featured a crispy wafer center. They were discontinued in the United States in 2005. They are still available in Europe, Australia, and Southeast Asia.

 

In July 2001, Dulce de Leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, CA, San Diego, CA, Miami, FL, Mcallen-Brownsville, TX, and San Antonio, TX. The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.

 

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Uploaded on April 9, 2013
Taken on April 2, 2013