Coca Cola in Google SERPs
Screengrab of Coca-Cola's marketing website listing in the Google search results.
Notice how their top listing has no description text? This is the result of Coca-Cola's nonoptimal homepage redirection. Coke is using a client-side redirect (through Javascript redirection), and then they also do a second redirect that returns a 302 Temporary status code in the HTTP headers. Both the 302 redirect and the client-side redirect are a bad approach for search engine optimization.
The best redirect is a 301 redirect or "permanent redirect", since it will result in search engines like Google passing full PageRank treatment over to the destination page.
I wrote about this in the article, "Coke vs. Pepsi Challenge: Who Redirects Better?"
Coca Cola in Google SERPs
Screengrab of Coca-Cola's marketing website listing in the Google search results.
Notice how their top listing has no description text? This is the result of Coca-Cola's nonoptimal homepage redirection. Coke is using a client-side redirect (through Javascript redirection), and then they also do a second redirect that returns a 302 Temporary status code in the HTTP headers. Both the 302 redirect and the client-side redirect are a bad approach for search engine optimization.
The best redirect is a 301 redirect or "permanent redirect", since it will result in search engines like Google passing full PageRank treatment over to the destination page.
I wrote about this in the article, "Coke vs. Pepsi Challenge: Who Redirects Better?"