SCD049: Figure 5.9
In this example, two research studies were run with different audiences--experienced and inexperienced information technology workers--asking them which name they would prefer for a new analytics dashboard. Stakeholders for this study hypothesized that more experience IT administrators would balk at calling a dashboard "simplified." Interestingly, this study found that both experienced and inexperienced IT administrators preferred the "simplified" label.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
SCD049: Figure 5.9
In this example, two research studies were run with different audiences--experienced and inexperienced information technology workers--asking them which name they would prefer for a new analytics dashboard. Stakeholders for this study hypothesized that more experience IT administrators would balk at calling a dashboard "simplified." Interestingly, this study found that both experienced and inexperienced IT administrators preferred the "simplified" label.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld