SCD047: Figure 5.7
For this example of a naming-focused research study, a content marketer wanted to know which potential e-book title appealed most to the target audience. The e-book that included "saving lives" in its name appealed the most.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
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Uploaded on February 14, 2023
SCD047: Figure 5.7
For this example of a naming-focused research study, a content marketer wanted to know which potential e-book title appealed most to the target audience. The e-book that included "saving lives" in its name appealed the most.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
155
views
0
faves
0
comments
Uploaded on February 14, 2023