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Thorntons 'Moments' Leeds Shopping Week Promotion

At Principles, no job is too big or small. This was a biggie. In fact a Guinness World Record breaking box of chocolates. 5 metres high and weighing in at 2,100kg, there was plenty to go round when we held a 2 day promotion in Leeds City Centre during Leeds Shopping Week.

 

Chocoholics beseiged us, thousands of chocolates were shared out and hundreds of entries were made into a prize draw.

 

Principles gained Thorntons local and national press, TV and radio coverage an average of 17 times the value of the budget.

 

Like what we do? Want us to do it for you? Call Chris Woods on 0113 2262222 now or email chris.woods@principlesagency.co.uk

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Uploaded on May 6, 2009
Taken on October 3, 2008