Typography Hell: LaRue Coffee
So many problems. Where do I begin?
First we have the issue of the different font for the first letter of LaRue. Secondly, we have the font choice for the word "COFFEE". What is with the asian font, particularly when combined with the french name? Then we have the "O" in the word "COFFEE". It is from a different font family and it is smaller, presumably because the "designer" (note my little finger quotes in the air when I say it) was afraid that the decending script "L" needed the space. (that is two separate problems).
Finally(?) we have the smaller LaRueCoffee.com in the lower left. If you look closer you'll see that the "ee" has been moved up off of the font baseline to make the ".com" align with the bottom of the "ff". You'll also note the the "L" here is not a different font as it is in the bigger "LaRue". It appears to be of the asian font, but now includes lower case letters.
What a train wreck.
Typography Hell: LaRue Coffee
So many problems. Where do I begin?
First we have the issue of the different font for the first letter of LaRue. Secondly, we have the font choice for the word "COFFEE". What is with the asian font, particularly when combined with the french name? Then we have the "O" in the word "COFFEE". It is from a different font family and it is smaller, presumably because the "designer" (note my little finger quotes in the air when I say it) was afraid that the decending script "L" needed the space. (that is two separate problems).
Finally(?) we have the smaller LaRueCoffee.com in the lower left. If you look closer you'll see that the "ee" has been moved up off of the font baseline to make the ".com" align with the bottom of the "ff". You'll also note the the "L" here is not a different font as it is in the bigger "LaRue". It appears to be of the asian font, but now includes lower case letters.
What a train wreck.