ICG Brandbuilders
Enterprise 'Review' newsletter by ICG Brand Builders
the "improve how we communicate" challenge.
Challenge
Enterprise has a big job maintaining the UK’s infrastructure. The huge scope of its activities means that the company has to communicate to a lot of audiences – government and utility customers, the general public, investors and stakeholders, as well as 14,500 employees. Enterprise recognised that it needed more effective communication materials to fully engage and inform its publics and tasked ICG to help.
Discuss
A clear brief from Enterprise and probing questions from our design team helped us on the road to finding an effective solution. We were also able to bring to the table our experience of working with companies such as BAE Systems who require ‘brand integrity’ but also need ways of clearly communicating often heavy-weight and complex information on a world-wide basis to people working at all levels.
Solution
ICG developed a visual style for all literature that involved greater use of photography and white space, along with bold story headlines to give all material pace without undermining any serious business content. The design style guide that we created for Enterprise’s communication literature delivers a strong brand identity yet retains enough flexibility to tailor the presentation of content to the target readership.
Result
The new design style is reflected in all of Enterprise’s literature from tender bids to corporate brochures. Feedback has been extremely positive. In a recent employee survey, 80% said that company communications have greatly improved.
Enterprise 'Review' newsletter by ICG Brand Builders
the "improve how we communicate" challenge.
Challenge
Enterprise has a big job maintaining the UK’s infrastructure. The huge scope of its activities means that the company has to communicate to a lot of audiences – government and utility customers, the general public, investors and stakeholders, as well as 14,500 employees. Enterprise recognised that it needed more effective communication materials to fully engage and inform its publics and tasked ICG to help.
Discuss
A clear brief from Enterprise and probing questions from our design team helped us on the road to finding an effective solution. We were also able to bring to the table our experience of working with companies such as BAE Systems who require ‘brand integrity’ but also need ways of clearly communicating often heavy-weight and complex information on a world-wide basis to people working at all levels.
Solution
ICG developed a visual style for all literature that involved greater use of photography and white space, along with bold story headlines to give all material pace without undermining any serious business content. The design style guide that we created for Enterprise’s communication literature delivers a strong brand identity yet retains enough flexibility to tailor the presentation of content to the target readership.
Result
The new design style is reflected in all of Enterprise’s literature from tender bids to corporate brochures. Feedback has been extremely positive. In a recent employee survey, 80% said that company communications have greatly improved.