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Advertisement for Musselburgh Co-operative Society

For much of the first part of the 20th century the purity of milk supplies was of great concern to public health authorities and consumers. This advertisement by Musselburgh and Fisherrow Co-operative Society emphasises the standard of their product.

 

This text advertisement was placed by MUSSELBURGH AND FISHERROW CO-OPERATIVE SOCIETY to inform about the availability of bottled milk from their creamery; care has been taken to communicate the standard and purity of the product, but only in general terms.

 

The problems of disease transmission from milk to consumers were largely solved by pasteurisation and a programme of veterinary certification of producing herds. Most producers offering these advances immediately advertised the fact. That they are not mentioned here suggests that other methods were used to ensure the COOP milk was 'free from disease germs'.

 

Accession number: Af737

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Uploaded on March 4, 2009
Taken on March 4, 2009