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At the launch of the wonderful book "Facing the Cold", Philip McMaster congratulated China Daily, Wang Wenlan, all the people involved in the production of the book, the Chinese Military for thier rapid and compassionate help in the crisis, and the Chinese People for their courage and cooperation in the face of disaster.

 

Philip McMaster is from Montreal Canada, (the same city where Dr. Norman Bethune was educated and developed many innovations in Medicine) where he particpated as Director of Volunteer Coordination with "Cool to be Canadian" during two major disasters caused by Global Warming in 1997 and 1998. (see links below for details)

 

Presented with complimentary copies of the "Face the Cold" book, in gratitude Mr. McMaster shared the new Chinese Sustainability Symbol (3 fingers) with many of the key dignitaries, noting that he had developed the symbol in China, when teaching MBA students at the Chinese University of Hong Kong. This "made in China" symbol, researched and developed by the McMaster Institute for Sustainable Development of Commerce, is designed to become an ATTITUDE that the Chinese people will practice first for the Olympics, (balancing Society, Environment and Economy) and then export as China's gift of sustainability to the world.

 

 

Today Philip McMaster is Principal Researcher with the McMaster Institute for Sustainable Development of Commerce www.SustainabilitySymbol.com and Eco-Entrepreneurship Coach with www.Dragonpreneur.com , www.Dragonpreneur.com/blog

 

a description of the research and development of the Sustainability Symbol and programs for Chinese students of business and entrepreneurs can be found at the following websites: www.Dragonpreneur.com, www.DragonThink.com,

 

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National Emergencies where Philip McMaster has assisted citizens:

 

Flooding

 

In 1997, Philip McMaster was leader of "Cool to be Canadian" ( www.CooltobeCanadian.ca )crews helping the military build dams to protect the city from floods - www.cool.ca/cool_en/fld_action.htm

 

Ice Storm

 

In 1998, Philip McMaster was leader of "Cool to be Canadian" crews protecting Canadians from the ICE STORM covering Eastern Canada www.cool.ca/cool_en/icestorm_album.htm

 

Jan 13, 2000 - Philip McMaster cooperates with China Daily on Environment Book

www.ecotaskforce.com/conu/

 

Stop homogenization to protect tourism

By: Philip McMaster in Beijing

 

www.ecotaskforce.com/chinadaily/protect/

 

04/17/99 Philip McMaster - Sustainable Adventure in Hong Kong

www.ecotaskforce.com/chinadaily/HKnature/

 

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Photos of the "Facing the Cold" event can be found on Flickr at the following address: www.flickr.com/photos/dragonpreneur/sets/72157604040544560/

 

 

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Uploaded on March 4, 2008
Taken on March 3, 2008