Danny Choo
Mirai Mannequin Machine
OK now we get to the nitty gritty as to why I dropped the Smart Doll Plus naming. Our background is making fashion dolls - and I think we do it pretty well - in the 3 short years that Smart Doll has been on the market, we have managed to gain 82% of the market share for fashion dolls in the 1/3 scale. I account this to our strong marketing strategy of targeting and creating a new market instead of aiming for a small niche group of doll hobbyists.
Our availability strategy means that we can grow our market share constantly through images and videos of our products that are consistent. Our recent coverage on CBS news brought in a huge wave of new customers giving us a 91% share of the US market.
Now - to understand our strengths, we must understand our weaknesses and I admit that making robots is not our forte - we have spent millions of yen developing prototypes which I didn't feel were market ready. For example, a consumer would expect a robotic arm to be replaceable just by pulling it off because they say C3P0 do it - this requires an engineering feat and millions more yens which we do not have in terms of cashflow or knowhow.
View more at www.dannychoo.com/en/post/27636/Mirai+Mannequin+Machine.html
Mirai Mannequin Machine
OK now we get to the nitty gritty as to why I dropped the Smart Doll Plus naming. Our background is making fashion dolls - and I think we do it pretty well - in the 3 short years that Smart Doll has been on the market, we have managed to gain 82% of the market share for fashion dolls in the 1/3 scale. I account this to our strong marketing strategy of targeting and creating a new market instead of aiming for a small niche group of doll hobbyists.
Our availability strategy means that we can grow our market share constantly through images and videos of our products that are consistent. Our recent coverage on CBS news brought in a huge wave of new customers giving us a 91% share of the US market.
Now - to understand our strengths, we must understand our weaknesses and I admit that making robots is not our forte - we have spent millions of yen developing prototypes which I didn't feel were market ready. For example, a consumer would expect a robotic arm to be replaceable just by pulling it off because they say C3P0 do it - this requires an engineering feat and millions more yens which we do not have in terms of cashflow or knowhow.
View more at www.dannychoo.com/en/post/27636/Mirai+Mannequin+Machine.html