Andrew T's Archives
JCPenney (East Towne Mall, Madison)
The East Towne Mall (not to be confused with the East Town Mall in Green Bay) opened in 1971, and was the biggest mall in Wisconsin at its time of construction.
The mall originally boasted Penney's, Sears, Prange's/Prange Way, and Gimbel's as anchors. Much has changed, and the whole mall has gone through several sets of renovations over the years. But one feature that remains unchanged is the JCPenney exterior facade; featuring the "brutalist" two-story look and matching auto center that so many of the chain's mid 1960s to mid 1970s stores had.
I'm not sure whether this location was one of the first to bear "JCPenney" signs from the outset, or one of the last to bear the funky "Penney's" nomenclature of the 1960s. The wordmark changed in August 1971; though a few stores opened in the months thereafter with the old logo.
JCPenney (East Towne Mall, Madison)
The East Towne Mall (not to be confused with the East Town Mall in Green Bay) opened in 1971, and was the biggest mall in Wisconsin at its time of construction.
The mall originally boasted Penney's, Sears, Prange's/Prange Way, and Gimbel's as anchors. Much has changed, and the whole mall has gone through several sets of renovations over the years. But one feature that remains unchanged is the JCPenney exterior facade; featuring the "brutalist" two-story look and matching auto center that so many of the chain's mid 1960s to mid 1970s stores had.
I'm not sure whether this location was one of the first to bear "JCPenney" signs from the outset, or one of the last to bear the funky "Penney's" nomenclature of the 1960s. The wordmark changed in August 1971; though a few stores opened in the months thereafter with the old logo.