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gap-logo-design

The GAP is one of the most popular stores in the United States, appealing to a wide variety of people from all walks of life. This logo wins for simplicity, with the name of the company in capital letters against a blue background. The simple logo has allowed this iconic clothing store to keep the same logo for years without appearing dated or old-fashioned. It also allows logo branding, as the font and colors are used consistently throughout the store and its advertisements.

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Uploaded on September 27, 2011
Taken on September 26, 2011