Megan Morin
(Re)searching skin color in Banaras - the glowing ideal
Another skin-whitening cream ad found in Femina. This one takes the approach of "glowing radiance." Rather than using the word "whitening" and all the connotations that go along with it, this ad tries to tap into women's desire to "glow." Many Indian women may not want to be white or fair, but most all women like the sound of "glowing skin." One of my informants told me that these products use tumeric to dye facial hairs gold to make the skin appear lighter.
(Re)searching skin color in Banaras - the glowing ideal
Another skin-whitening cream ad found in Femina. This one takes the approach of "glowing radiance." Rather than using the word "whitening" and all the connotations that go along with it, this ad tries to tap into women's desire to "glow." Many Indian women may not want to be white or fair, but most all women like the sound of "glowing skin." One of my informants told me that these products use tumeric to dye facial hairs gold to make the skin appear lighter.