Thyssen Zonenkühler : advert artwork by Willi Galetzki : in Das Plakat : Sonder Heft Maschininenindustrie , März 1920 : Verlag Das Plakat : Charlottenburg 2 , Berlin, Deutschland
A remarkably bold evocation of heavy industry here by Willi Galetzki in artwork for an advert for the Thyssen & Co. AG of Mülheim an der Ruhr in 1918. It appears in the special issue of "Das Plakat" for March 1920 that looks at 'industrial advertising'.
The poster is for the company's cooling towers - kühltürme - and shows a group of eight as powerful structures against a forbidding industrial sky. Such cooling towers were a major part of many industrial landscapes being vital for plants such as steel works or generating stations. This style were constructed from a steel girder framework with timber plank panels. The lettering is suitably bold; I am unsure as to the use of the umlaut over the ÿ in Thyssen as it does not appear in the actual name?
Thyssen were founded in Hamborn, in neighbouring Duisburg, and rapidly became an integrated iron and steel producer. In 1926 they became part of United Steelworks/ Vereinigte Stahlwerke AG and, in time, became a vital component in the National Socialist war machine and, in common with many other companies, profited from war crimes and the use of forced and slave labour. Post-war, the company was liquidated by the Allies but re-emerged in the 1950s as a major producer of steel and manufacturer of allied materials and products. They finally merged with rival Krupp in 1999.
I can find little about the artist/designer shown here Willi Galetzki.
Thyssen Zonenkühler : advert artwork by Willi Galetzki : in Das Plakat : Sonder Heft Maschininenindustrie , März 1920 : Verlag Das Plakat : Charlottenburg 2 , Berlin, Deutschland
A remarkably bold evocation of heavy industry here by Willi Galetzki in artwork for an advert for the Thyssen & Co. AG of Mülheim an der Ruhr in 1918. It appears in the special issue of "Das Plakat" for March 1920 that looks at 'industrial advertising'.
The poster is for the company's cooling towers - kühltürme - and shows a group of eight as powerful structures against a forbidding industrial sky. Such cooling towers were a major part of many industrial landscapes being vital for plants such as steel works or generating stations. This style were constructed from a steel girder framework with timber plank panels. The lettering is suitably bold; I am unsure as to the use of the umlaut over the ÿ in Thyssen as it does not appear in the actual name?
Thyssen were founded in Hamborn, in neighbouring Duisburg, and rapidly became an integrated iron and steel producer. In 1926 they became part of United Steelworks/ Vereinigte Stahlwerke AG and, in time, became a vital component in the National Socialist war machine and, in common with many other companies, profited from war crimes and the use of forced and slave labour. Post-war, the company was liquidated by the Allies but re-emerged in the 1950s as a major producer of steel and manufacturer of allied materials and products. They finally merged with rival Krupp in 1999.
I can find little about the artist/designer shown here Willi Galetzki.