Strawberry Pie, Spring 1938 - publicity booklet issued by Andrew Reid & Co Ltd., printers, Newcastle-on-Tyne, UK : title page
The printing company of Andrew Reid, based in the Tyneside city of Newcastle were a highly regarded concern of printers and lithographers. Founded in 1845, and incorporated as a limited company in 1894, they were able to crest the wave of advertising and publicity in such fields as railways where they printed many posters at a time when these were one of the most advantageous methods of advertising services and places. They also produced many specialist books such as catalogues and timetables.
By the mid-1930s, with offices in London as well as on Tyneside, they produced an occassional 'journal' to advertise their services and printing prowess. Named "Strawberry Pie" after Strawberry House, their Newcastle headquarters, and it is often a finely printed little item designed to show them off at their best. The Spring 1938 edition was again illustrated by G H H Davey of the London offices of the Laurence Davis Studios, is produced on G F Smith's Old York Parchment (Ivory, Vellum finish) and is set in Monotype Roman 8-point and 10-point.
The "whimsical" drawings rather have the feel of one of the contemporary Guinness booklets and the pages include examples of the booklets they'd recently produced. The booklet is subtitled "More Pie" and contains information on Reid's various services. The title page has a charming vignette of the old Stawberry House after which the headquarters was named.
Strawberry Pie, Spring 1938 - publicity booklet issued by Andrew Reid & Co Ltd., printers, Newcastle-on-Tyne, UK : title page
The printing company of Andrew Reid, based in the Tyneside city of Newcastle were a highly regarded concern of printers and lithographers. Founded in 1845, and incorporated as a limited company in 1894, they were able to crest the wave of advertising and publicity in such fields as railways where they printed many posters at a time when these were one of the most advantageous methods of advertising services and places. They also produced many specialist books such as catalogues and timetables.
By the mid-1930s, with offices in London as well as on Tyneside, they produced an occassional 'journal' to advertise their services and printing prowess. Named "Strawberry Pie" after Strawberry House, their Newcastle headquarters, and it is often a finely printed little item designed to show them off at their best. The Spring 1938 edition was again illustrated by G H H Davey of the London offices of the Laurence Davis Studios, is produced on G F Smith's Old York Parchment (Ivory, Vellum finish) and is set in Monotype Roman 8-point and 10-point.
The "whimsical" drawings rather have the feel of one of the contemporary Guinness booklets and the pages include examples of the booklets they'd recently produced. The booklet is subtitled "More Pie" and contains information on Reid's various services. The title page has a charming vignette of the old Stawberry House after which the headquarters was named.