UGG Advertisment

When you look at this advertisement you may think to yourself- If this women is in an environment where she can be comfortable naked, why in the world would she need big furry boots? Possibly to hop around through the snow that we see around her, or to keep her warm considering how cold she looks? All possible questions that are often over looked to the sex appeal of this advertisement. When consumers look at such an ad they are not thinking of the practicality of the product but rather what the product is saying about the person that is wearing it. Such response can be explained through "Labeling Theory". This sexy, young, stress free, beautiful woman, who could have any man that she wants and lives in a wonderful house with a wonderful family and does not have a care in the world and is just happy wearing her UGGs as she prances around naked is something that we all can have too with these boots!--NOT! Although this advertisement is very successful there is the allure of the above assumptions which draw many people to the product. Having such a product hopes to identify us socially as a deviant from the unhappy, stressed, unattractive people of the world.

Done