Deep in the jungle something rusts
The plain vanilla styling of a Rambler American, seen against a backdrop of Floridian flora in Sarasota. This is a third-generation model, produced between 1964 and 1969. By the late 1960s, sales of the once-popular marque had stalled, its basic economy selling point no longer appealing to US buyers. With a falling market share, parent company American Motors was forced to re-assess its marketing strategies.
Deep in the jungle something rusts
The plain vanilla styling of a Rambler American, seen against a backdrop of Floridian flora in Sarasota. This is a third-generation model, produced between 1964 and 1969. By the late 1960s, sales of the once-popular marque had stalled, its basic economy selling point no longer appealing to US buyers. With a falling market share, parent company American Motors was forced to re-assess its marketing strategies.