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Floating Ad

17B01A1252

A floating ad is a type of rich media Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the Web page, either full screen or in a smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions can come in any shape or size and include sound, animation, and interactive components. Floating ads use a variety of technologies, such as a combination of Flash and dynamic HTML (DHTML), and may have the ability to display differently according to the user's browser capabilities. United Virtualities and Eyeblaster are two advertising media companies that offer floating ads.

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Uploaded on May 11, 2020