KARMARAMA Project: The Honda School Of Motorcycling

This project was tasked by the communications company Karmarama. The key objectives of this project was to specifically ‘design a new logo for ‘The Honda School of Motoring’ to go across all of the assets required for Dealerships, as well as for use in a national campaign”, and to “remove barriers to entry” to encourage more people into riding motorcycles.

Moreover, I wanted the logo to appeal to those who are new to riding, wanting to upgrade their skills or licence, Or simply wanting to refresh their memory in how to ride a motorcycle. Therefore, I designed mock-ups on where the logo could possibly feature (Honda's Merchandise). These are the mockups displayed.