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Honda School Of Motorcycling Logo

This is the final logo design. I created a simpler,’cooler’ and friendly design by adding the helmet as the focal point of the logo, with the wings either side. The purpose of the helmet is to represent the safety of motorcycling and will assure clients whether beginner, intermediate or expert that motorcycling is a safe way of transport. I used the Honda colour schemes of red and white, and added the additional colour of a warm blue. I used the colour blue because,it’s associated with peace, and signifies a sense of security and trust to a brand - which will encourage people to ride motorcycles. Blue also compliments well with the Red and white and the colour scheme of the logo would also be approbate for use in a national campaign; as the chosen colours represent Great Britain. Initially, I wanted to create a logo that had the ‘vintage’ look since vintage is the currently the trend in society among the wider demographic

 

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Uploaded on June 22, 2016