laillimirza
BUSINESS: LailliLocks Hair Extensions
Laillilocks is a bespoke clip-in, human hair extensions brand I recently created and have yet to officially launch. Having researched the hair extension market since the age of 11, I have gained valuable knowledge to enable my brand to succeed within the industry.
Laillilocks is a one-of-a-kind hair extension brand offering consumers to completely customise products to cater to their own needs. I found a niche within the market, particularly online, for women searching for their ideal clip in hair extensions, hence why the idea of LailliLocks was born in August 2013.
Through the initial research stages I found appropriate hair extension manufacturers and suppliers after testing out a variety of different companies, to ensure that the product I was selling was of a premium quality.
Once major details had been finalised in regards to production and manufacturing of the product, I began to work on the creation of a social media campaign as well as the website content. With the help of my blog photographer and influential friends within the industry, I directed a photo-shoot in December for the official launch.
A select number of key influencers within the industry were selected to represent the brand and partake in the shoot, to wear the products and provide me with additional feedback.
The initial concept of the shoot was to present an array of multi-national females in the products to show the diversity of the range.
I styled each model and monitored the photography and lighting as well as created different concepts for each girl to represent. The images taken are used for a pre-launch social media campaign as well as teaser images and official website images.
I was particularly very hands on at the shoot, due to wanting the final outcome of the product to be perfect. Regardless of having an amazing team behind me of sponsored make-up artists, hair stylists courtesy of Sunsilk, as well as a photographer and a couple close friends that helped take behind-the-scenes images for our social media blasts, I had to ensure that I was going to achieve the best possible look out of the product I was displaying.
To generate brand awareness I began a social media campaign on Facebook, Twitter and particularly instagram to gain more followers. By incorporating the product into my outfit posts on my personal style blog, pintsizedfashionista.com, I endorsed my own brand and began self promoting. I also launched an Instagram competition for worldwide followers to partake in. The concept of the competition was to have our followers re-post an image that we uploaded and to tag the brand and use the official hashtag "#laillilocks" to encourage their personal followers to follow the brand.
I have also got in touch with uprising influencers within different sects of the industry, such as Burberry's first Indian model, 18 year old Neelam Johal, to endorse the products. Amongst rising stars such as Dorothy Wang and local Middle Eastern celebrities.
I researched the industry to ensure that the product I wanted to produce would be unique. Through extensive product research and development I created Laillilocks, which I currently market myself through social media as well as conduct continuous PR activity for the brand. I endorse my own product and ensure that I have a select amount of influential brand representatives to engage with my target market. For the Laillilocks shoot I created the concepts, styled the models, fixed their hair and arranged the lighting and positions of the models to ensure the best possible outcome.
I also handle orders, stock, production and delivery as well as customer services.
BUSINESS: LailliLocks Hair Extensions
Laillilocks is a bespoke clip-in, human hair extensions brand I recently created and have yet to officially launch. Having researched the hair extension market since the age of 11, I have gained valuable knowledge to enable my brand to succeed within the industry.
Laillilocks is a one-of-a-kind hair extension brand offering consumers to completely customise products to cater to their own needs. I found a niche within the market, particularly online, for women searching for their ideal clip in hair extensions, hence why the idea of LailliLocks was born in August 2013.
Through the initial research stages I found appropriate hair extension manufacturers and suppliers after testing out a variety of different companies, to ensure that the product I was selling was of a premium quality.
Once major details had been finalised in regards to production and manufacturing of the product, I began to work on the creation of a social media campaign as well as the website content. With the help of my blog photographer and influential friends within the industry, I directed a photo-shoot in December for the official launch.
A select number of key influencers within the industry were selected to represent the brand and partake in the shoot, to wear the products and provide me with additional feedback.
The initial concept of the shoot was to present an array of multi-national females in the products to show the diversity of the range.
I styled each model and monitored the photography and lighting as well as created different concepts for each girl to represent. The images taken are used for a pre-launch social media campaign as well as teaser images and official website images.
I was particularly very hands on at the shoot, due to wanting the final outcome of the product to be perfect. Regardless of having an amazing team behind me of sponsored make-up artists, hair stylists courtesy of Sunsilk, as well as a photographer and a couple close friends that helped take behind-the-scenes images for our social media blasts, I had to ensure that I was going to achieve the best possible look out of the product I was displaying.
To generate brand awareness I began a social media campaign on Facebook, Twitter and particularly instagram to gain more followers. By incorporating the product into my outfit posts on my personal style blog, pintsizedfashionista.com, I endorsed my own brand and began self promoting. I also launched an Instagram competition for worldwide followers to partake in. The concept of the competition was to have our followers re-post an image that we uploaded and to tag the brand and use the official hashtag "#laillilocks" to encourage their personal followers to follow the brand.
I have also got in touch with uprising influencers within different sects of the industry, such as Burberry's first Indian model, 18 year old Neelam Johal, to endorse the products. Amongst rising stars such as Dorothy Wang and local Middle Eastern celebrities.
I researched the industry to ensure that the product I wanted to produce would be unique. Through extensive product research and development I created Laillilocks, which I currently market myself through social media as well as conduct continuous PR activity for the brand. I endorse my own product and ensure that I have a select amount of influential brand representatives to engage with my target market. For the Laillilocks shoot I created the concepts, styled the models, fixed their hair and arranged the lighting and positions of the models to ensure the best possible outcome.
I also handle orders, stock, production and delivery as well as customer services.