GkVillatoro
Expectations Effect
While this is stated as a design principle, I also believe it is a good marketing principle. Based on user experience, perception and expectations of designs change.
The Kraft ad shows how designers cleverly put this ad on some stairs to showcase how simple it can be to make their Mac N' Cheese.
The best example of this is the Geico commercial. This ad relies on its viewers going through a hassle in order to get car insurance. By adding the phrase "so easy a caveman can do it", Geico lets viewers know that with their company buying car insurance is a breeze.
The Katy Perry ad for PopChips leads its audience to assume that PopChips is a healthier alternative to fried/baked chips with both the phrase and the image of Katy Perry in work out attire.
Expectations Effect
While this is stated as a design principle, I also believe it is a good marketing principle. Based on user experience, perception and expectations of designs change.
The Kraft ad shows how designers cleverly put this ad on some stairs to showcase how simple it can be to make their Mac N' Cheese.
The best example of this is the Geico commercial. This ad relies on its viewers going through a hassle in order to get car insurance. By adding the phrase "so easy a caveman can do it", Geico lets viewers know that with their company buying car insurance is a breeze.
The Katy Perry ad for PopChips leads its audience to assume that PopChips is a healthier alternative to fried/baked chips with both the phrase and the image of Katy Perry in work out attire.