Led by the passion to provide consumers with the easiest route to the best products and services available, ICERTIAS ensures that consumers’ expectations are met and exceeded.

ICERTIAS' objective is to create a culture in which suppliers, manufacturers and service providers strive to achieve maximum quality and provide superior conditions for consumers.

The innovative award program and certification seal, QUDAL® - QUality meDAL™, greatly assists in ICERTIAS' mission of recognizing and promoting quality.

The QUDAL® - QUality meDAL™ accolade is only awarded to those products and services on the market that offer consumers the greatest level of quality – based on scientific market research according to the innovative QUDAL® - Quality – DEEPMA method.

Research using the QUDAL® - Quality – DEEPMA method is conducted by the independent organization ICERTIAS – International Certification Association, headquartered in Zurich, Switzerland.